BRANDING PACKAGES

Most branding packages are built from the top down. A designer creates their most comprehensive package, then removes a few deliverables to create a middle tier, and removes a few more to create a basic package.

The problem is that what's left isn't always enough to set a business up for success.

Many entry level branding packages include a logo suite and a one-page style sheet outlining colours, fonts, and logo variations. While that's a great starting point, it often leaves a lot open to interpretation. As your business grows and your brand begins showing up across social media, websites, marketing materials, and customer touchpoints, those gaps can quickly lead to inconsistency and customer confusion.

And confused customers don’t buy.

That's why every branding package here starts with a complete brand identity and comprehensive brand guide.

Rather than simply telling you what your colours and fonts are, your brand guide explains how to use them. It details when and where to use each logo variation, what combinations work best, what to avoid, and how your brand should show up visually across different applications.

It also goes beyond visuals. Through research, audience insights, customer profiles, positioning, and tone of voice development, we create a strategic foundation that helps your business communicate consistently, not just in how it looks, but in how it sounds.

You don’t get a logo, you get a complete system.

The OG

BRAND IDENTITY

For businesses Biggie or Smalls ready to turn a good idea into a recognisable brand.

  • 6 weeks

    • Business Discovery Session

    • In-depth Brand Strategy: Audience insights, competitor analysis, brand positioning, and direction that shape every design decision moving forward.

    • A flexible logo suite including Primary Logo, Secondary Logo, Brand Mark/Icon to suit any and all applications. 

    • Colour Palette: Not just what colours but how and where to use them to stay on brand.

    • Typography: Font pairing and how to use hierarchy to bring your message to life while staying completely on brand- no need for random fonts to accentuate words. 

    • Tone of Voice Guidance: because it’s not just what you say it’s how you say it. 

    • Comprehensive Brand Style Guide. 

    • Final File Package including JPG, PNG, SVG, PDF in full colour, black, and reversed.

    • Unrestricted ownership and usage rights.

  • From $2,220

REGULATOR

BRAND IDENTITY + BRAND ASSETS

Everything in the OG package, PLUS the assets that help your brand earn it’s keep across every touchpoint.

  • 8 weeks

  • Everything in the OG 

    PLUS:

    • Instagram Highlight Covers

    • Email Signature Design

    • Business Card Design

    • Business Card Print Package (500)

    • Social Profile Graphics/banners

    • 1 Additional Business-specific asset such as pattern for packaging (tissue paper/food wrap), A5 flyer or DL brochure, meta-ad, etc

  • From $3,330

ALL EYEZ ON ME

BRAND IDENTITY + BRAND ASSETS + WEBSITE

For businesses ready to give their brand a stage of it’s own.

  • 12 weeks

  • Everything in The OG + Regulator

    PLUS

    • Website Strategy

    • Custom Website Design (x pages)

    • Custom icons

    • Squarespace, Framer, or WordPress, Website Build*

    • Mobile Optimisation

    • Basic SEO Setup

    • Website Training Handover

  • From $5,550*

THE Process

01. Discovery

Every project starts with curiosity and a conversation.

Before any design work begins, I’ll take the time to get to know you, your business and what you’re hoping to achieve. Through an onboarding questionnaire and discovery session, we’ll explore your goals, audience, values and the story behind your brand.

This stage is about uncovering the details that make your business different, creating a clear direction before any design decisions are made.

02. Strategy & Design

Once the groundwork is in place, I’ll begin developing your brand identity.

Rather than presenting multiple concepts and hoping one sticks, I focus on creating a single strategic direction informed by everything uncovered during discovery. The thinking happens before the design, ensuring every colour, typeface, graphic element and creative decision has a purpose.

This approach allows me to create a brand that not only looks good, but aligns with your business to connect with the people you’re trying to reach.

03. Refinement

After presenting the initial concept, we’ll work together to refine and strengthen the design through up to three rounds of revisions.

This stage is where we fine tune the details, ensuring the final outcome feels authentic, cohesive and true to your vision. Whether it’s adjusting typography, refining colours or developing supporting assets, every element is carefully polished until it feels just right.

04. Delivery

Once everything is approved, I’ll prepare your complete brand package and hand over all final files.

Depending on your package, this may include logo files, colour palettes, typography, brand assets, templates and detailed brand guidelines. Everything will also be organised within your Canva account, making it easy to access and use your new branding with confidence.

You’ll walk away with the tools, resources and clarity needed to launch your brand and show up consistently across every touchpoint.

READY TO BACK YOURSELF?

Fill out the enquiry form and tell me about your business, your goals, and what you’re hoping to create.
I’ll take a look and let you know if I think I’m the right person for the job.