Design for HUMANS
who know they are
capable of More.
Are you ready to back yourself?
Maybe it's that late-night idea, a side hustle, or the business you've been dreaming about for years. Great businesses don't start with a logo. They start the moment you finally give yourself permission to take your ideas seriously.
A logo isnāt a brand.
A logo is important, but on its own, it can only do so much.
Your brand is the bigger picture. Itās the way your business looks, feels, speaks and shows up across every touchpoint, from your website and socials to your packaging, signage, emails, proposals and client documents.
Without a clear brand system, things can start to feel a little thrown together. One font here, a slightly different colour there, a logo stretched into the wrong space, a Canva template that almost works but not quite. None of it seems like a big deal on its own, but over time it can make your business feel less professional, less consistent and less trustworthy than it really is.
Good branding gives your business a visual direction you can actually use. It helps you show up with consistency, confidence and personality, so people understand who you are, what you do and why they should care.
A BRAND IS A SYSTEM.
Before I start designing, I take the time to understand your business properly. Not just what you want it to look like, but what youāre trying to build, who youāre trying to reach, what you want to be known for and what people will remember about it.
This is why I donāt throw a handful of random logo concepts at you and ask you to choose your favourite. The real work happens before the design begins. Through research, discovery and creative direction, I narrow the path first, so by the time I start designing, the concept is already grounded in strategy.
Youāll receive one fully developed brand concept, backed by clear thinking and intentional design decisions. From there, we refine it together, making sure every detail feels right and works hard for your business.
The goal isnāt to give you more options for the sake of it. Itās to give you a brand identity with clarity, purpose and enough personality to feel like yours.
LOGO DESIGN
POSTER DESIGN
EDITORIAL
PACKAGING
BRAND IDENTITY
BRAND IDENTITY
BRANDING PACKAGES
Most branding packages are built from the top down. A designer creates their most comprehensive package, then removes a few deliverables to create a middle tier, and removes a few more to create a basic package.
The problem is that what's left isn't always enough to set a business up for success.
Many entry level branding packages include a logo suite and a one-page style sheet outlining colours, fonts, and logo variations. While that's a great starting point, it often leaves a lot open to interpretation. As your business grows and your brand begins showing up across social media, websites, marketing materials, and customer touchpoints, those gaps can quickly lead to inconsistency and customer confusion. And confused customers donāt buy.
That's why every branding package here starts with a complete brand identity and comprehensive brand guide.
Rather than simply telling you what your colours and fonts are, your brand guide explains how to use them. It details when and where to use each logo variation, what combinations work best, what to avoid, and how your brand should show up visually across different applications.
It also goes beyond visuals. Through research, audience insights, customer profiles, positioning, and tone of voice development, we create a strategic foundation that helps your business communicate consistently, not just in how it looks, but in how it sounds.
You donāt get a logo, you get a complete system.
The OG
BRAND IDENTITY
For businesses Biggie or Smalls ready to turn a good idea into a recognisable brand.
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6 weeks
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Business Discovery Session
In-depth Brand Strategy: Audience insights, competitor analysis, brand positioning, and direction that shape every design decision moving forward.
A flexible logo suite including Primary Logo, Secondary Logo, Brand Mark/Icon to suit any and all applications.
Colour Palette: Not just what colours but how and where to use them to stay on brand.
Typography: Font pairing and how to use hierarchy to bring your message to life while staying completely on brand- no need for random fonts to accentuate words.
Tone of Voice Guidance: because itās not just what you say itās how you say it.
Comprehensive Brand Style Guide.
Final File Package including JPG, PNG, SVG, PDF in full colour, black, and reversed.
Unrestricted ownership and usage rights.
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From $2,220
REGULATOR
BRAND IDENTITY + BRAND ASSETS
Everything in the OG package, PLUS the assets that help your brand earn itās keep across every touchpoint.
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8 weeks
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Everything in the OG
PLUS:
Instagram Highlight Covers
Email Signature Design
Business Card Design
Business Card Print Package (500)
Social Profile Graphics/banners
1 Additional Business-specific asset such as pattern for packaging (tissue paper/food wrap), A5 flyer or DL brochure, meta-ad, etc
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From $3,330
ALL EYEZ ON ME
BRAND IDENTITY + BRAND ASSETS + WEBSITE
For businesses ready to give their brand a stage of itās own.
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12 weeks
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Everything in The OG + Regulator
PLUS
Website Strategy
Custom Website Design (x pages)
Custom icons
Squarespace, Framer, or WordPress, Website Build*
Mobile Optimisation
Basic SEO Setup
Website Training Handover
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From $5,550*
50% deposit is required before project commencement. Payment plans are available.
HEY, IāM CHLOE
I'm a graphic designer, creative thinker, coffee drinker, chronic overthinker, hip hop lover, and the human behind Coco Designs.
Before I ever designed brands for other businesses, I was building my own. Like a lot of the people I work with, I've spent years juggling responsibilities, raising a family, chasing ideas, talking myself out of them, then talking myself back into them again!
I know what it's like to have a business idea sitting quietly in the background while life and kids take centre stage. I also know how much courage it takes to finally back yourself and take that next step.
My path into design wasn't traditional. Years of building businesses gave me a practical understanding of what it actually takes to get an idea off the ground, while my formal graphic design studies gave me the strategic thinking and technical skills to bring those ideas to life through design.
Today, I combine both. The perspective of someone who has built businesses from the ground up, and the expertise of a designer who understands how branding, communication and visual identity work together to help them grow.
I don't believe great branding comes from chasing trends or making things look expensive. I believe it comes from understanding what makes a business different, uncovering the story already sitting at its core, and building a brand system that helps it show up with confidence and consistency.
The businesses I work with are often at a turning point. They're ready to take themselves seriously, invest in their growth, and create a brand that finally feels aligned with where they're heading.
If that sounds like you, I'd love to hear your story.